Hello and Bonjour,
My name is Jane Pendry and I am the founder/designer of Dovima Paris.
I honed my professional eye first at WWD in Paris and then at VOGUE in London as a fledgling journalist and stylist. This was followed by 7 years conceiving and designing home furnishings for Laura Ashley, which introduced me to the joy of working with artisans and factories. The bulk of my career was spent in the dual role of design and business director at Yves Saint Laurent, Givenchy with both John Galliano and Alexander McQueen, and then Ralph Lauren in New York. I was in charge of all the accessories for these storied houses and consider myself unbelievably fortunate to have worked with such groundbreaking, talented, creative visionaries and their teams – it was so formative and enriching!
On my return to Paris, I decided to create my own clothing brand because I could not find stylish, beautifully made pieces, in great fabrics and saturated colors that were round-the-clock, easy to style up or down and that gave me an allure rather than being “fashion”.
I want timely but timeless, chic, thoughtful clothes, in which to really live life and have fun, because for me fashion is about people, the women wearing my clothes. I want to design for my friends, mothers, daughters and sisters. I want clothes that are simple enough be styled, that are easy go-to’s in your closet, but that have real presence because it’s nice to get noticed and receive compliments. I want clothes that are uncluttered and packable, because I love to travel. And I want color – gorgeous color – because it has a resonance for the person wearing it as well as on everyone else...and it just makes me happy!
Dovima Paris is direct to client, inclusive, made ethically and sustainably, which to me means made to last. It embraces the haute couture experience of my past via the thought and detail. I focus on day wear which I think can and should be just as desirable as the grandest evening clothes without having to be so occasion specific. And everything needs to feel as good as it looks.
Above all I focus on my customers, because my clothes are created to be pragmatic, relevant and flattering. The point is ease, to show your best features and be able to put a personal stamp on what you choose to wear. I want you to adapt my clothes to you.
Welcome to the Dovima Paris website...there are seasonal collections, limited editions and the Exceptional Essentials, which are tried and tested favourite silhouettes, updated regularly in new colors and fabrics.
With Dovima Paris I want to celebrate and share the know-how that I have been fortunate enough to experience. And seeing someone wearing my clothes, and better still enjoying wearing my clothes, feeling attractive and confident, are way up there proud and gratifying moments. So much gratitude to all those women...mothers, daughters, sisters and friends all, who do so and kinder still, who let me know about it.